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[Featured: Korea Fashion by myunji]
“Hallyu” or the Korean wave has been all over Asia. With that, people on this part of the world are becoming interested in korean fashion. What is Korean Fashion really? Many people say that it’s similar to Japanese Fashion or it has some English sense of fashion on it.
I am sharing this blog from an aspiring stylist based-in Korea. Maybe her style can shed light on the Korean Fashion.
Post written by Myunji
Yesterday morning was spent practicing the intricacies of make-up. Evidently, I need tons more practice! So to make-up for my lack of beauty skills (Now wasn’t that poetic?), I wore a sequined cardigan from Jane’s closet. Hopefully the glitter of my outerwear will take eyes away from the very amateur-ish highlight on my face. As usual I kept it easy and simple with a breezy plain coral top and a grey tiered skirt plus the ever reliable toe-capped pumps from Forever 21.
Have you ever experienced buying a thing that after awhile you don’t know exactly its purpose?
That is what happened to me after I studied and chosen the channel mix, as for me, that will effectively send our message to our target audience.
After weeks of studying the digital platforms that we want to use for our upcoming glamour portraits studio in Singapore, I came up with the following:
- website (still developing it)
- Of course, Facebook and Twitter
I’m still tweaking and understanding Posterous so far it’s awesome because it’s like a combination of Twitter, Instagram, and Tumblr plus it already has social buttons on it. You can also choose themes!
These platforms for one thing speaks through photos which is appropriate for our target audience who are women. I have this gut feel that women spend most of their internet time browsing down through social photo sites than reading articles.
After several days of using our channel mix, it came to a point that I don’t know how to use it anymore. I have tried to curate articles from authority sites but it’s not the way I want our business to do things everyday. Also, I went back to our brand purpose to find inspiration - but it seems like something’s missing.
I want to share to you my insights about channel mix:
#1. Always develop a BIG IDEA. Your brand’s big idea breathe soul to your channel mix. I missed this part that’s why I am struggling what contents to develop and how to communicate with our target audience. Maybe you could come-up with your BIG IDEA to be used every quarter for each platform.
#2. Make your business a content machine. You probably heard of this from others. To start being a content machine, you should first have a full grasp of your target audience. Once done, create an editorial calendar and schedule what to produce in advance. Also, make sure to include in the schedule photos to post with your article. For example, I included on our schedule glamour shots list in addition to the outline.
#3. Test your gut feel, test everything. It’s a good thing that digital marketing metrics are measurable. Try many things from the placement of keywords,what social networking sites refer more, what blogging platforms drive more traffic to your niche site.
How do you develop a BIG IDEA? where do you get your inspiration?
Do you have a day job and attempting to start your much-dreamed small business? Also, are you struggling on where to start?
Back then starting a small business seems simple to me as long as you have a capital to invest. Now that my income could support on starting a small business everything seems to be confusing - from what will work to how to do it.
A quick background, my business partner and I are starting a fashion and glamour portraits studio in Singapore, and hoping that it will evolve into a digital marketing consultancy. He will be the glamour and fashion photographer since he has the training and the passion that started all of these. On the other hand, I am responsible on the digital marketing, planning and execution.
Bottom line is we have a few knowledge on how to start and make a small business profitable. Also, we are very far from each other - he’s in Singapore and I am in South Korea. We have our meetings through video conferencing (Facetime, Skype) and communication is mainly through SMS (iMessage) and email. We also have our day jobs on weekdays.
Of course, doubts are there if the business is feasible, if our target customers could find us online, or if we can even compete.
Also we have no benchmark to follow so we don’t have any idea what and how to measure our goals. Plus, we rely on self-study since there’s a lot of information on the internet but sometimes we don’t know what applies.
For instance, we were struggling in profiling our target customers. We did a lot of reading, observing and analyzing.
Here are the things that I want to share from our experience for you to take-away:
#1. Just keep on doing it
Make time for your small business. You could allot 1-2 hours a day to think about and do some things for your small business. Start making diagrams on a piece of paper to help you see the big picture. Also, download a writing app so that you can write those ideas anywhere. If ideas don’t come by, watch online videos related to your business while brewing your coffee.
#2. Learn from your competition
Study the top players. See what contents they’re creating and what things they will be doing in the following months. You can use the Google operator allinanchor: to search on websites that are mentioning your competitors, because you can also contact those - or other similar websites later on. You can also use Twitter to study what kind of conversation is going on in their feed.
As for me, a niche is about KNOWING your target customer. Learn everything as much as you can from them. Write an example of their daily schedule and where you can engage with them.
You can start with this profile:
In addition, make your brand purpose appealing to your target customer’s emotion. Try using words like “we BELIEVE and we EXIST” in developing your brand purpose. Once you’ve fixed your brand purpose, define your goals clearly and determine what metrics you will follow to measure success.
Here’s a sample on what to put in for your KPI’s and goals:
Top #5 in Google Singapore with our desired keyword
What tips can you share regarding customer profiling?
SEO COST from SEO Moz
Nice. What I find interesting here are the following:
Project-based cost is usually from $1,000-$7,500
Common client types are SME’s
Number of concurrent clients are ranging from 10 to 25.
Common services provided (US) is mainly consultancy on On-page SEO, Content Development and Linkbuilding Recommendations.
Happy Winter Festival 2012
Took this photo using Samsung NX 11.
This is in Changwon, South Korea at CECO just beside City 7. Entrance fee is: 12.000 won for kids and 13.000 for adults. Wear socks, bring bottled waters and extra clothes before going there.
I’ve always wanted to go back to school (graduate school); the books, deadlines, the trees and benches, lectures, Powerpoint presentations, meeting people and the list goes on. There’s no definite plan yet but it’s better to be prepared.
Yikes I hope I could finish reviewing all these books (shopped at Amazon) before my self-initiated deadline!
I’m planning to take the GMAT in Busan at Dongsun Vocational Training School.